The Importance of Mission and Message in Social Media Management

Having a clear mission for your social media presence provides focus and prevents going off track with one-off requests. Defining the story and message you want to convey through your social media posts is crucial, as it contributes to a consistent and coherent brand image. Social media managers should not only focus on individual posts but also consider them as part of a larger narrative, ensuring that the overall feed aligns with the intended story and communicates a clear message to the audience.