
RV199 - Expert Session: GTM Programs & Marketing ROI
GTM Live
Earn Engagement, Don't Bribe for It
Focus on providing value through educational and meaningful content rather than using incentives like gift cards or trendy gadgets. Engaging prospects through educational materials such as books or thoughtful gestures like handwritten notes creates genuine connections. Avoid the temptation to bribe for meetings; it's essential to earn them through meaningful interaction. Persistent marketing is necessary for challenging leads, as they require ongoing nurturing for at least a year before reassessing their potential.
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