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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More

Limited Supply

NOTE

Brand Awareness is Key to Facebook Success

Successful advertising on Facebook requires either a high average order value (AOV) for one-time purchases or repeat purchases for low AOV items. Attempting to make a $37 AOV product profitable purely through Facebook ads is unlikely to succeed. High brand awareness is crucial; well-known brands can achieve lower customer acquisition costs (CAC) despite spending less on ads. Building a strong brand is essential for effective performance advertising on Facebook, particularly for low AOV products.

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