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Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)
Marketing Against The Grain
The simplicity and clarity of a well-branded framework
The speaker had a simplistic and clear framework for explaining various points. One example he gave was about the three categories of leadership: bar raisers, those who maintain the bar, and those who lower it. He determines whether a person is a bar raiser, and accordingly promotes, coaches, or manages them out. The framework was concise and easy to understand.
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