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20VC: From Selling 75% of Trade Republic for €600K to Raising $1.3BN at a $5.3BN Valuation, The Biggest Fundraising Lessons Having Raised $1.3BN From the Best in the World; Trade Republic CEO, Christian Hecker and Creandum General Partner Johan Brenner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Expanding Markets and Acquiring Customers
Expanding into ancillary markets after saturating the core market can lead to unexpected cost-effectiveness in acquiring customers, especially through word-of-mouth growth. Offering a unique value proposition, like a free service with a secure banking license, can result in organic growth and positive spread, enabling acquisition of a significant number of customers inexpensively.
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