#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
00:00
First Glance Criteria vs. Long-term Enjoyment
First impression criteria for attractiveness are not the same as the criteria for enduring relationships. Using first glance criteria for long-term decisions like choosing a house or an employee is unreliable. What may be appealing at first sight may not lead to long-term enjoyment in a relationship. Therefore, the initial attractiveness criteria are not a reliable guide for long-term satisfaction.
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