1min snip

Lenny's Podcast: Product | Growth | Career cover image

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Lenny's Podcast: Product | Growth | Career

NOTE

Identify Latent Demand to Uncover unmet needs and launch network effects

Latent demand reveals unmet needs by highlighting how users pursue particular values through distorted processes. Successfully identifying these motivations can lead to high adoption of new products. Observations of Arabic language app usage and platforms like Saraha and TBH show that people desire validation and positive feedback. By crystallizing the underlying motivations of users, founders can create products that effectively address their needs, fostering network effects and driving engagement.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode