Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Acknowledging Competitors in Business

Businesses often tend to downplay the presence of competitors, using alternative terms like 'we don't have competitors, just alternatives'. However, it is essential to acknowledge that competitors exist, and it is crucial to create a landscape map categorizing these threats to understand the competitive environment effectively.

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