#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself)
Creator Science
Trust Is the Currency of High-Value Purchases
Successful selling, particularly in high-stakes fields like coaching, hinges on building trust. As the cost of a product rises, so does the need for trust to facilitate the purchase. Low-cost services incur minimal risk, allowing consumers to easily disengage if dissatisfied. However, higher-priced offerings necessitate a deeper level of assurance in the provider. The overall transaction relies on three critical elements: visibility, emotional connection, and ultimately, financial commitment. First, individuals must be aware of the service's existence; second, they need to feel a connection or resonance with it before considering a purchase. Only after these elements are in place will they consider parting with their money.
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