Create Once, Distribute Forever with Ross Simmonds
The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |
Avoid Dependency on Social Media for Growth
Building a substantial following on social media can be deceptive, as changes in algorithms or account suspensions can drastically reduce reach overnight. The practice of social networks, particularly Facebook's strategy of monetizing reach after acquiring likes, exemplifies a significant inconsistency where users pay to engage with an audience they've already built. To mitigate risks associated with shifting social media dynamics, it’s crucial for creators to transition their audience to more stable platforms, such as newsletters or podcasts, thereby establishing an independent communication channel that isn't subject to the whims of social media algorithms.
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