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Create Once, Distribute Forever with Ross Simmonds

Aug 20, 2024

In this engaging discussion, Ross Simmonds, an entrepreneur and marketing strategist, shares his insights on effective content distribution. He emphasizes the value of repurposing content across various platforms like Twitter and LinkedIn for maximum reach. Ross highlights the importance of building genuine relationships and celebrating others to boost engagement. He also offers practical strategies for overcoming criticism on social media, the power of building an email list, and the transformative impact of quality sleep on creativity.

01:15:47

Creator website

Episode guests

Ross Simmonds

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Quick takeaways

Intentional relationships and community engagement are crucial for enhancing content distribution and fostering genuine connections within the creator space.

Understanding platform algorithms and repurposing content strategically can significantly boost audience reach and resonate with diverse segments over time.

Building supportive partnerships and engaging in community-based distribution can amplify a creator's visibility while establishing credibility and trust in various networks.

Deep dives

The Shift from Creation to Distribution

The modern digital landscape emphasizes that creating excellent content alone is insufficient; distribution plays a critical role in its success. With the vast volume of content produced daily, standing out amidst the noise has become more challenging than ever. This situation creates a necessity for creators to master various distribution strategies across multiple platforms. Understanding how different algorithms function and adapting content to suit each platform is vital for maximizing reach and engagement.

Success Favors the Adaptable

01:09

Avoid Dependency on Social Media for Growth

01:18

Go Viral, but Build Connections

01:25

Repurpose and Amplify Your Ideas

01:09

Intro

2min

Navigating Content Distribution in a Crowded Digital Space

18min

Maximizing Content Through Repurposing

22min

Building Connections in the Digital Age

26min

Exploring Literature and Sleep Optimization

3min

Transformative Power of Calendars in Daily Life

2min

The Power of Redistributing Your Valuable Creations

3min

Today, we have Ross Simmonds on the podcast. Ross is an entrepreneur and marketing strategist, and is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the worlds. Foundations has worked with brands like Canva, Jobber, Enboarder and more.

Ross joined us today to discuss his book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.

In this episode, Ross emphasizes the importance of intentional and supportive relationships, with a focus on resilience, community engagement, and effective content distribution across multiple platforms.

Ross shares insights on repurposing content, leveraging social media metrics, and the significance of building genuine connections to attract success. We explore the challenges of creating content, managing backlash on social media, and practical advice for dealing with criticism.

Tune in for strategies to level up your social media game.

[07:07] Leverage Twitter: Leveraging Twitter for virality requires strategic content.

[14:49] Content Creation: Create valuable content to capture potential leads.

[21:10] Repurposing Content: Repurpose content for multiple platforms to maximize reach.

[40:18] Email Lists: Build email list for direct, effective communication.

[54:44] Empower Others: Celebrating others leads to increased engagement. Empower and uplift through recognition and support.

[59:39] The 4 E’s: Use 4 E's to steal an audience.

[01:06:14] Sharing work: embrace feedback and learn. Fear communities.

Connect with Ross Simmonds

Website – https://rosssimmonds.com/

Instagram – https://www.instagram.com/thecoolestcool/

Twitter – https://x.com/thecoolestcool

LinkedIn – https://www.linkedin.com/in/rosssimmonds/

YouTube – https://www.youtube.com/@RossSimmondsTV

Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too

Book by Ross Simmonds

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