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Create Once, Distribute Forever with Ross Simmonds
Aug 20, 2024
In this engaging discussion, Ross Simmonds, an entrepreneur and marketing strategist, shares his insights on effective content distribution. He emphasizes the value of repurposing content across various platforms like Twitter and LinkedIn for maximum reach. Ross highlights the importance of building genuine relationships and celebrating others to boost engagement. He also offers practical strategies for overcoming criticism on social media, the power of building an email list, and the transformative impact of quality sleep on creativity.
01:15:47
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Quick takeaways
- Intentional relationships and community engagement are crucial for enhancing content distribution and fostering genuine connections within the creator space.
- Understanding platform algorithms and repurposing content strategically can significantly boost audience reach and resonate with diverse segments over time.
Deep dives
The Shift from Creation to Distribution
The modern digital landscape emphasizes that creating excellent content alone is insufficient; distribution plays a critical role in its success. With the vast volume of content produced daily, standing out amidst the noise has become more challenging than ever. This situation creates a necessity for creators to master various distribution strategies across multiple platforms. Understanding how different algorithms function and adapting content to suit each platform is vital for maximizing reach and engagement.
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