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Predictions for 2024 and the value of B2B creators
The speaker predicts that by the end of 2024, there will be a better understanding of the most effective angles for creators, such as podcasting, community, or email newsletters. They also believe that B2B creators will become increasingly valuable, suggesting that B2B creators may be worth 100 times more than B2C creators with a similar following. The speaker highlights the under-monetization of media and gives examples of individuals who have built large tech audiences and raised funds based on those audiences.