296 - The Art of Client Conversations - With Jule Kim
The Futur with Chris Do
Speech that converts (framework)
Changing the structure of speech by following the framework of ordinary, extraordinary, why, and three things can significantly increase conversions. Starting with relatable stories makes one appear ordinary, then transitioning to extraordinary achievements to establish credibility and show a path others desire. Sharing the 'why' behind the actions creates a connection, followed by presenting key points to guide others towards their own success.
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