#717 - Jeremy Boreing - Going To War With Mainstream Media
Modern Wisdom
The Shift from Corporate Brand Media to Individual Influencer Media
The shift in media is moving from corporate brand media to individual influencer media. The focus is now on talent-based content rather than company-based content. This shift is driven by the understanding that people follow individuals, not things. The emphasis is on building personalities and forming connections with people rather than companies. Authenticity is seen as emergent and cannot be 'speed hacked' or 'growth hacked'.
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