#717 - Jeremy Boreing - Going To War With Mainstream Media

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Dec 9, 2023

Jeremy Boreing, co-founder and CEO of The Daily Wire, dives into the revolutionary landscape of independent media. He discusses the urgent importance of children's programming and the challenges facing modern conservatism. The conversation explores the pitfalls of audience capture and how creative conservatism can reinvigorate cultural engagement. Boreing also shares insights about his collaboration with Ben Shapiro, the intricacies of media authenticity, and the ongoing controversies surrounding free speech and children's content, shedding light on the complexities of today's media landscape.

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ANECDOTE

Daily Wire Origin Story

Jeremy Boreing met Ben Shapiro at a coffee shop and recognized his talent.
They started collaborating, with Boreing creating video content for Shapiro.

INSIGHT

Personality over Brand

People follow personalities more than brands, evidenced by higher follower counts for individuals like Cristiano Ronaldo versus entities like Real Madrid.
This shift highlights the importance of authenticity in the influencer space.

ADVICE

Authenticity and Value Creation

Content creators need to offer genuine value and avoid pandering to their audience for long-term success.
Focus on telling the truth and creating real value opportunities for your audience.

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