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The ultimate guide to performance marketing | Timothy Davis (Shopify)
Lenny's Podcast: Product | Growth | Career
Leverage Diverse Platforms for Marketing Success
Harness the full spectrum of Google's offerings, including search, YouTube, and the Google Display Network, to maximize marketing effectiveness. Prioritize video content, as it demonstrates significant performance when properly measured and consistently refreshed. Start marketing efforts with Google Search to establish a foundation, then expand into Meta's Facebook and Instagram, and target TikTok users if relevant data supports it. For B2B marketing, consider LinkedIn for its robust targeting capabilities, but be prepared for higher costs compared to other platforms. Effective targeting on LinkedIn based on job titles and industries can deliver powerful marketing results.
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