The Nonlinear Nature of Change and Empowering Supporters

Change stories often start with failure, followed by a nonlinear progression and an incubation period where networks are built. Change typically occurs when opponents discredit themselves, rather than through persuasion. It is important to start with a majority and avoid the urge to persuade, instead empowering the majority to succeed with a keystone change. Providing co-optable resources, such as TEDx, can empower supporters and help move the movement along towards success.