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Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Distribution First
Consistent Messaging at the Top of the Funnel
In content marketing, it is crucial to have shared alignment on the point of view, story, pitfalls, success, and plan at the top of the sales funnel. This alignment helps in hooking potential customers by addressing their pains and piquing their curiosity consistently. By constantly reiterating key messages at the top of the funnel, companies can establish themselves as problem solvers in the eyes of their audience, leading to potential engagement and conversion. The repetition of messaging is essential for brand recognition and recall, eventually making the company synonymous with the specific solutions or services they offer.
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