The Colin and Samir Show cover image

Inside MKBHD's Eye-Opening Ridge Deal

The Colin and Samir Show

NOTE

Creators Partnering with Existing Companies

Creators who can successfully promote products are more likely to partner with pre-existing companies rather than create their own. This trend is expected to continue, with more collaborations like Joy Rides and Ridge deals. There might also be acquisitions by creators, but they will require operators to handle the production and sales aspects.

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