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$100M Leads Audiobook Part 7 – Core Four on Steroids | Ep 592
The Game w/ Alex Hormozi
Maximizing Customer Acquisition: The Power of More, Better, and New
Before investing in a company, I ask myself what's stopping them from doing 10 times what they're currently doing. Sometimes nothing, so we do more. Other times, we improve something first. Start with new ad placements on a familiar platform, then familiar placements on a new platform. Once comfortable, try new placements on the new platform. When that's exhausted, add a new core to your current activities. That's my real world approach, putting the core on steroids.
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