How to Get Your First 1,000 Users
Founder's Journal
Strategies and Menu for Acquiring Initial Users
The key strategies for acquiring initial users involve reaching out to friends, colleagues, and targeted strangers, engaging with the target audience online or offline, leveraging influencers and press, creating viral content, and utilizing physical placements like flyers and signs. These strategies are categorized into three buckets: pitching individuals, piggybacking, and content creation. Additionally, there are off-menu niche strategies that can be effective for some consumer startups. It is advised to focus on a select few channels rather than spreading resources too thin, as most startups achieve early growth from one or two primary channels. Testing different strategies, identifying what works best, and dedicating resources to that specific tactic is recommended for sustainable growth.
