The lack of confusion or surprise in feedback

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The dominant narratives about creativity in Western culture focus on genius, the artist as mad, and the few who can channel the gods.
These dominant narratives have limited our capacity to talk about the relationship between making and knowing, and our ability to see ourselves as creative beings.
The obsession with genius has evolved over time, from being visited by a tutelary god to being the genius ourselves.
The focus on genius has imposed a narrative and vocabulary that hinders the exploration of the relationship between making and knowing.
The concept of 'make to know' is familiar but unrecognized and largely unexplored.

When we see Michaelangelo's David or the design of the Apple Store, we assume a genius with a predetermined vision was the key to the outcome. Yet as Lorne Buchman, author of Make to Know, tells EconTalk's Russ Roberts, great art is more about embracing the process of exploration and the results that emerge in the process of creating. Buchman makes the case for embracing uncertainty in both leadership and life.