EconTalk Lorne Buchman on Creativity, Leadership, and Art
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Jan 3, 2022 Lorne Buchman, President of Art Center College of Design and author of Make to Know, shares insights on creativity and leadership. He argues that great art arises from the exploration process rather than a fixed vision. The discussion highlights the collaborative journey of creating the Apple Store and emphasizes the importance of constraints in fostering creativity. Buchman also stresses the need for vulnerability in performance and advocates for a collaborative approach in leadership, drawing parallels between theater and effective educational practices.
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Apple Store's Iterative Design
- The Apple Store's design, contrary to popular belief, wasn't solely Steve Jobs's vision.
- It emerged from an iterative process of experimentation and making involving a full-scale prototype and continuous refinement.
The Prototype Apple Store
- Apple built a full-scale prototype store to test design elements in a real-world setting.
- This allowed them to identify and address issues like product photos appearing more attractive than the actual products.
Jobs's Attention to Detail
- When choosing granite for the Chicago Apple Store, Steve Jobs insisted on testing it with water.
- He realized that the dry California climate wouldn't accurately represent how the material would look in rainy Chicago.
