Short-Form Storytelling Structure

Summary: Kallaway describes his effective formula for structuring short-form videos, especially those under 60 seconds, to maximize audience retention and engagement.

• 🎣 Hook/Subject: Establish the subject of the video within the first three seconds. Make it instantly clear what the video is about.
• 🤔 Why You Should Care: Immediately following the hook, explain why the viewer should be interested. Provide context and begin crafting the narrative.
• ⚔️ Conflict: Introduce the central conflict as early as possible, ideally within the first 10 seconds, to capture attention before viewers drop off. This creates suspense and encourages continued watching to see the resolution.
• 📈 Resolution: Once the conflict is presented, build the bulk of the video around its resolution, providing satisfying closure to the narrative and keeping viewers engaged.
• ⏳ Timing is Key: Kallaway emphasizes the need to accomplish the hook, context, and conflict setup within the first 10 seconds due to significant viewer drop-off in short-form content.
• 💡 Example: Kallaway suggests structuring the video around companies, people, or subjects.
• ➡️ Conflict Importance: The conflict is crucial because it draws viewers in by raising the question of what happens next and how it resolves.

Key Takeaway: Front-load your short-form videos with a compelling hook, context, and conflict to capture attention and maximize audience retention in the crucial first few seconds.