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[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
Creator Science
Incentivizing Referrals and Business Acquisition
Incentivizing referrals was perceived as an act of goodwill rather than for personal gain. Cody Sanchez purchased newsletters, retained most of the content, and infused her unique perspective for a cross-promotion approach. This tactic of acquiring businesses, tweaking content, growing them, and then selling is intriguing and aligns well with her entrepreneurial strategy.
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