Structure of an Effective Landing Page for Services and Products

The landing page/homepage should have a big headline that promises an outcome, followed by a subhead that describes a little more, then a call-to-action button and three bullets of positive outcomes./nMany people bury the call-to-action button down the page, but it's wise to feature it prominently./nThe key to writing good copy is to make the reader imagine the outcome from using the product/service./nAn image can be placed anywhere on the landing page section.