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Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

NOTE

Consistency in Communication with CFOs

The speaker was tasked with helping Chief Marketing Officers speak to Chief Financial Officers more effectively. Initially skeptical, the speaker now acknowledges the importance of having a common language and standardized approach when discussing business matters with CFOs, similar to how doctors communicate in a standardized manner. The goal is to ensure consistency and pattern recognition in communication to better convey information and make decisions collectively.

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