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Adam Mosseri
Tetragrammaton with Rick Rubin
The Evolution of Instagram Sharing: Feed, Stories, and DMs
Instagram has evolved from a platform focused on square photos in feeds to a diverse space where people share more photos and videos in DMs than in stories, and more in stories than in the feed. Despite the initial emphasis on feed, DMs have become the most significant form of sharing on the platform, especially among young users. Direct messages on Instagram are not just for personal communication but are primarily used to discuss and share discovered content. Users, particularly young individuals, spend more time messaging about content in DMs than in either stories or the feed.
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