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BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
Earning Attention on Social Media for Building Big Brands
Gary Vaynerchuk emphasizes the significance of brands starting on social media, stating that it is where the energy and people are. Companies that adjust how their strategy is implemented on social media are the ones building relevant big brands. Even mundane brands like Kraft Heinz are making an impact on social media by garnering attention and engagement. In the current landscape, attention cannot be bought but must be earned.
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