AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
SiriusXM’s 360 strategy with CEO Jennifer Witz
Decoder with Nilay Patel
Direct Sales vs Programmatic Ads for Podcast Advertising
Direct sales component is still important in podcast advertising, as seen with Conan O'Brien's success in custom integrations for big brands. Podcasters are doing more live events. Advertisers can choose between bespoke ads, reaching more audience, or efficient reach. The platform can also distribute ads on Apple, Spotify, and YouTube. The company also offers solutions on broadcast and SiriusXM with targeted ads from first party data on Pandora.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode