BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
UI Breakfast: UI/UX Design and Product Strategy
Understanding Competitors and Identifying Customer Segments
The speaker switched to competitors that provided features to record shows, leading to a focus on understanding why customers were choosing these competitors. They identified two customer segments - dissatisfied customers and power customers - based on retention and financial criteria. After speaking with these segments, they discovered multiple use cases, which posed a challenge in terms of conducting sufficient interviews for each important use case.
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