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cold email crash course: sending 1.5M emails per month
In the Pit with Cody Schneider | Marketing | Growth | Startups
Craft the Offer, Command the Market
A solid offer is the cornerstone of effective marketing and essential for success across all channels, including cold emails. Many businesses confuse their services or products with an effective offer, which leads to poor engagement. It's crucial to define what unique problems the product solves for the target market. Instead of merely promoting a service, businesses should articulate the value and impact that their offerings provide, transitioning from a focus on product features to outcomes. Particularly in competitive fields like video production, companies need to innovate their offerings to emphasize lead generation over mere service provision. Researching market needs is vital to crafting compelling offers that resonate with potential clients, rather than attempting to force unwanted solutions. Identifying and refining the offer is key to achieving meaningful results in marketing efforts.
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