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Fighting the Privacy Washing of Big Tech with ProtonMail

The Brave Technologist

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Identifying Lead Users for Growth

Identifying lead users and observing their traction can provide valuable insights for product growth and marketing strategies. For Proton Mail, journalists seem to be a strong lead user cohort, evidenced by the prevalence of Proton Mail addresses in their bios. This organic adoption among journalists serves as a powerful promotional tool. Understanding the dynamics of lead users and where the greatest growth is occurring can be crucial for navigating marketing challenges and ensuring successful market penetration for new products.

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