
 The Brave Technologist Fighting the Privacy Washing of Big Tech with ProtonMail
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 Mar 13, 2024  The podcast discusses the false sense of privacy presented by big tech, importance of privacy over anonymity, and impact of location on privacy rights. It also explores Proton's privacy-first marketing strategy, the cultural shift towards privacy, and the concept of owning your identity for privacy control. 
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From Physics to Privacy
- Andy Yen's background was in physics at CERN, not business or computer science.
 - CERN's environment of smart people and focus on information flow inspired ProtonMail's creation.
 
Product Vision and Order
- The product vision for privacy-focused companies is straightforward: replace Google's ecosystem with a private alternative.
 - The challenge lies in the order of product development, starting with identity control via email.
 
Funding and Competition
- Funding is a major challenge for privacy-focused companies, given Google's lucrative ad revenue model.
 - Big Tech's anti-competitive tactics, like those used against Mozilla, create another significant hurdle.
 
