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Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
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Navigating Challenges and Priorities in CRO Programs
Successfully navigating challenges and priorities in CRO programs involves focusing on learning and improving rather than winning or losing tests. It is crucial to build trust in the program and ensure that tests add value and provide meaningful insights. Running low effort tests, defining success objectives, and challenging the mindset of only focusing on driving conversion are essential for a successful experimentation program. A failed test can indicate underlying issues within the business that need attention, emphasizing the importance of organizational culture and long-term commitment to experimentation.
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