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$100M Leads Audiobook Part 9 – Employees and Agencies | Ep 594
The Game w/ Alex Hormozi
Maximizing Results: How to Use Agencies Effectively
Start agency relationships with a purpose and deadline. Hire a good enough agency to learn the ropes of a new platform, then a more elite agency to maximize it. Get short-term results from their expertise and long-term results from learning. Compare your team's results with the agencies until you beat them, then scale up what you learned. Negotiate terms and deadlines when working with agencies. There is a place for agencies, as I own equity in one.
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