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$100M Leads Audiobook Part 4 – Post Free Content | Ep 589
The Game w/ Alex Hormozi
Strategies to Create Effective Content Units and Hook Your Audience
Creating a content unit involves hooking the audience's attention and giving them a reason to consume your content. The effectiveness is measured by the percentage of people who start consuming. To win their attention, we must be the best option by picking interesting topics, enticing headlines, and matching the format they like. Personal experiences are a great way to differentiate, as there's only one of you. Topics can be divided into far past, recent past, present, trending, and manufactured.
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