2min snip

Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, Tripadvisor)

Lenny's Podcast: Product | Growth | Career

notes

NOTE

Product One-pager as PM's Artifact

The document used by product teams to define their work is the PM's artifact. It should start with explaining the background and problem, highlighting why it matters and why it's worth solving now. This document centers the team around the problem and becomes a home base for decision-making. Keeping a running list of decisions and linking to relevant artifacts is helpful.

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Transcript

Episode notes

Maggie Crowley is VP of product at Toast and previously vice president and head of product at Charlie Health, senior director of product management at Drift, and a PM at TripAdvisor. She’s also the host of Build, a podcast dedicated to product and product management. In today’s conversation, Maggie shares:

• The value of building a broad-based PM skill set

• Three qualities of the best product managers

• A step-by-step guide for crafting a product strategy

• How to break into PM

• Why great writing is often just simplifying your writing

• Why being too data-driven is a red flag

• The impact of content creation on Maggie’s career

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Find the full transcript at: https://www.lennyspodcast.com/mastering-product-strategy-and-growing-as-a-pm-maggie-crowley-toast-drift-tripadvisor/

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Where to find Maggie Crowley:

• X: https://twitter.com/maggiecrowley

• LinkedIn: https://www.linkedin.com/in/maggie-crowley-42a97112/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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