Episode 61: RampUp After Dark
Marketecture: Get Smart. Fast.
Flexibility and Efficiency in Data Management
By offering a range of options for customers, including accessing products within the platform UI, leveraging capabilities directly from the cloud, or building on their own enterprise stack using APIs, Databricks allows for flexibility in data management. This flexibility extends to embedding identity and activation features within tools like Snowflake, enabling customers to perform segmentation and activation on their cloud data warehouse without the need to transfer large amounts of data, thereby saving costs associated with egress spend on cloud bandwidth.
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