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He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Leveling Up with Eric Siu
Innovative Audience Engagement and Content Emulation
An initial trial resulted in a 12% audience conversion rate, leading to the inception of a unique engagement approach. This approach involved inviting viewers to take assessments and share results on social media, creating a memorable experience for participants. Despite creators emulating the format, the company views it positively, appreciating the brand recognition. However, direct replication of content by some influencers, leading to confusion among viewers and a decline in video suggestions, is a concern. The company encourages a unique presentation of ideas while recognizing the evolution of content creation through building upon existing concepts.
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