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SEO Is Dead… 5 Ways To Save Your Business In 2024
Marketing Against The Grain
Google as Open Platform vs. Closed Platforms
Google stands out as one of the last open platforms where users can freely navigate to external websites, with a focus on getting users off their site. In contrast, platforms like meta, LinkedIn, and others discourage users from leaving their platforms and penalize actions that divert traffic. Google rewards content that keeps users engaged beyond their site by ranking it higher. The trend seems to be shifting towards closed platforms that aim to retain users within their ecosystem. The potential influence of models like OpenAI where content is used to enrich the platform raises the question of Google's future approach. A potential future landscape may consist of large aggregator platforms and closed walled gardens, with Google possibly reconsidering its open platform approach to align with the evolving trends.
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