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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Why That Worked – Presented by StoryBrand.ai
Value in Intimacy and Niche Audience
The key is to leverage personal brand to enhance human connection, attract one-on-one clients, and increase fees. Scaling one-on-one is possible by raising prices through demand generation or supply restriction. Focusing on serving a small, niche audience deeply can lead to offering more intimacy, thereby increasing prices. Thus, shifting focus from amassing followers to providing deep service and enhancing intimacy with the audience can drive up value and fees.
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