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$100M Offers Audiobook Part 4 | Ep 582
The Game w/ Alex Hormozi
Providing Tremendous Value in Offers
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When creating an offer for clients, it's crucial to make it attractive and profitable. For first grand slam offers, over-delivering is essential. Initially, it might be necessary to provide extra value, even if it's not scalable. The goal is to make the offer so valuable that clients see it as a tremendous bargain. The principle of the sales to fulfillment continuum highlights that easy-to-sell items are often hard to fulfill, while hard-to-sell items are easier to fulfill. Balancing ease of sales and fulfillment is key in business success.
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