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Dr. Robert Cialdini - 7 Principles of Influence Explained
"World of DaaS"
Scarcity as a Powerful Marketing Principle
Scarcity is a significant factor that drives people to make purchasing decisions, as shown by Bookingdant.com's experience of increasing demand by displaying limited availability of hotel rooms. Research on online commercial sites confirms that scarcity, such as limited quantities or time-bound offers, is a top factor influencing consumers to convert from visitors to customers. This principle of scarcity extends beyond physical products like hotel rooms to digital services like Netflix, where limited-time promotions or impending removal of content create a sense of urgency and increase customer engagement.
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