Empower the Pioneers

A new wave of innovation is emerging, led by individuals who are not part of the original core group but possess essential expertise in areas such as AI, commerce, and identity. This shift signifies the importance of new knowledge and skills that can help educate the industry and enhance the reputation of organizations. Prominent figures like Adam Heimlich exemplify the need for voices that articulate developments in AI and engage in broader industry discussions. Additionally, elevating customers as part of the discourse, both in person and virtually, can strengthen connections with brands and agencies, fostering collaboration and expanding industry insights.