PR Is Dead. Long Live PR!

Joe Zappa and Eric Franchi argue that traditional PR is evolving and blending with new marketing techniques. They explore how remote and in-person interactions reshape relationship building in PR. The hosts highlight the necessity for CEOs to step into communicative roles on social platforms. Emerging technologies, particularly AI, are discussed for their transformative impact on engaging customers and creating visibility. Finally, they address the mixed perceptions surrounding controversial analytics in the PR space.