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Open Market

PR Is Dead. Long Live PR!

Aug 21, 2024
Joe Zappa and Eric Franchi argue that traditional PR is evolving and blending with new marketing techniques. They explore how remote and in-person interactions reshape relationship building in PR. The hosts highlight the necessity for CEOs to step into communicative roles on social platforms. Emerging technologies, particularly AI, are discussed for their transformative impact on engaging customers and creating visibility. Finally, they address the mixed perceptions surrounding controversial analytics in the PR space.
35:29

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Quick takeaways

  • The evolution of PR requires CEOs to actively engage on social media, reflecting its integration with broader marketing strategies.
  • Successful modern PR relies on building genuine relationships with reporters through proactive communication and meaningful interactions.

Deep dives

The Value of In-Person Work

In-person collaboration is viewed as essential for startups and teams, providing a competitive advantage through the direct sharing of information. While the past few years have seen a rise in remote work practices, combining remote and in-person strategies encourages relationship building and improves team dynamics. The discussion acknowledges that early career professionals particularly benefit from working closely with their peers in an office environment. Nonetheless, it is recognized that remote work can also foster productivity, suggesting a need for a balanced approach.

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