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The agency landscape with Bart De Waele
Let's talk branding
Master the Problem, Earn the Sale
Selling effectively hinges on understanding that clients buy based on how well you articulate their problem rather than simply showcasing your expertise or solutions. Clients are typically well-versed in their issues but lack knowledge of the solutions. Therefore, by framing and clarifying the problem more accurately than they can themselves, you establish trust and credibility. This approach shifts the focus from your offerings to the customer's needs, leading to a more persuasive sales process. Many agencies fail by emphasizing their culture or technical capabilities instead of honing in on the client's specific problem.
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