#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
00:00
The Value of Long-Term Familiarity in Relationships
Initial attraction and long-term enjoyment in relationships are guided by different criteria. First glimpse criteria are unreliable for long-term enjoyment. The value of a potential partner becomes apparent over long-term exposure, akin to the concept of experience goods in economics. The internet's first filtration point is not a good proxy, leading to an inefficient market clearing mechanism for relationships.
Transcript
Play full episode
