Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Validate Ideas with Commitment, Not Opinions
Innovation thrives on genuine demand rather than superficial approval. People often lack clarity on their true desires; feedback from friends and family can mislead entrepreneurs into believing there's a viable market for their ideas. Surveys and casual endorsements can be deceptive, as they fail to translate into real purchasing behavior. To accurately gauge interest, entrepreneurs should seek financial commitments, such as pre-orders, which provide a more reliable indicator of market intent. This practice, exemplified by platforms like Kickstarter, ensures that before investing significant time and resources, entrepreneurs have validated their ideas through actual consumer willingness to pay.
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