Defining Product Management in Healthcare

Product management in healthcare entails understanding the different user roles such as product users, prescribers, and payers, as their paths can vary depending on the patient. Business modeling and product design in healthcare are crucial due to these variations. Product management involves bringing together experts to develop new products or services that enhance user experiences while aligning with business objectives. The role focuses on creating a case that meets business and user needs, is technically feasible, and financially viable for execution.